Dhruv, the Delhi branch head of C&M has a flourishing career but has been unlucky in love. His relationship with his wife, Shalini isn’t the same anymore after he revealed his extramarital affair.
When he bumps into his lover, Anuradha during the awards night he couldn’t resist calling her on stage when his agency received the ‘Campaign of the Year’ award.
Anuradha has managed to change agencies and move on in life but she still has feelings for Dhruv even when Aman Bhalla, the most eligible bachelor of Mumbai arrives in her life. She is attracted to him but still in love with Dhruv.
Anuradha’s ex, Siddhart or Sid as his mom affectionately calls him, narrowly escapes death by falling on the mound of glass that has disfigured his face. He is plotting for vengeance against Anuradha by manipulating the only person in his life.
The characters though unlikeable were well sketched. The female characters were shown to be manipulative and green with envy. The male characters were blinded by their desires. Bankim Da, a medical practitioner was an alcoholic and greedy for money. Ram Walia’s exploits were talked about in advertising circles. Aman Bhalla had secrets of his own. The Mask was the unwritten character as everyone had their interior motives.
Crucial scenes that played out at Band Stand where Dhruv and Anuradha met after a year and The Monkey Bar where they mutually decided to be friends were descriptive, emphasizing their emotions.
‘Only the good die young’ shows the dark side of the advertising industry amidst the glitz and glamour surrounding it. The story is narrated by the characters, each having their own side of truth.
The book is a sequel to ‘You Never Know’. I felt the sequel upped the thrill quotient and the adrenaline factor.