Author: Sonu Bhasin
Publisher: Penguin Random House India
Publication date: 1 Oct 2017
Book length: 304
Why did Harsh Mariwala leave his family business?
What made the entire Dabur management to quit one day?
How did Dhingra brothers turn a suffering business in to India’s second largest paints company?
This is a fascinating behind the scenes look into what goes behind brands like Marico, Dabar, Keventers, Berger Paints, Select Group, Max Group and many others. The book focuses on the culture, family politics, business rivalries between and within families, ego battles and a lot more. Plus there are the inheritors themselves who sometimes take the business to great heights and during others, lead to its doom.
It’s a misconception that it is a cake walk to run a booming family business. People are unaware that the successors have to work even harder to carry the legacy forward and at the same time work towards making a mark for themselves in the business circles. Above all they have to rise above the family squabbles regarding running the business and concentrate on keeping their competitors at bay.
‘The Inheritors’ gives a collective account of success stories of the richest families in India. All the entrepreneurs mentioned in the book are in stark contrast with each other in terms of their journey, style of functioning and their expectations from life. They have failed many a times and incurred irrecoverable losses only to fall back on their faith and hard work.
Some have invested in multiple ventures while some have them focused on a single one. But all of them tasted success owing to the factors like recruiting professionals in their close knit family business, taking risks, backing talent and innovation above dynasty politics.
The chapters traces the humble beginnings of the company, which I found inspiring and fascinating. The events have been arranged in the form of a logically coherent timeline. The facts and figures mentioned in the book won’t make you dizzy, rather the interesting trivia alongside them will keep you hooked. The writing style is lucid and will engage the reader throughout the book. The stories are narrated in first person perspective by none other than the successful entrepreneurs themselves. The chapters can be thought as candid interviews of the entrepreneurs. The author has put her entrepreneurship background to good use while facilitating the interviews.
This book can be a handy guide for numerous youngsters who are embarking on the path of entrepreneurship. The success of these self-made men and women will definitely inspire many.
‘I received a copy from Writersmelon for an unbiased review’
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